Analyzing Content Performance with Google Analytics and Python Content performance analysis has always been a complex challenge for digital marketers and website owners. Over the years, I've experimented with various approaches—from combining entrance metrics across different mediums to calculatin... more...

Google Analytics 4 (GA4) has a secret superpower that many marketers might not be aware of: BigQuery integration. This powerful combination can revolutionize your digital marketing efforts, providing insights that were previously difficult or impossible to obtain. Let's dive into what BigQuery can d... more...