• Google Analytics 4: The Ultimate UTM Guide
    UTM Tagging Guide Welcome to our comprehensive guide on UTM tags, tailored specifically for digital strategists and marketers who are keen to elevate their analytics game. In this guide, we will dissect the world of UTM parameters to equip you with the knowledge necessary for diligent campaign tracking. Our aim is to enhance your understanding with straightforward explanations and practical advice, all in a professional yet relatable manner. Would love to hear your comments about tips and tricks you have used with using UTM parameters with your marketing. What are UTM Tags? UTM tags, also known as UTM parameters, are…
    Written on Saturday, 02 March 2024 19:50
  • How to track HubSpot Forms in GTM? Supercharged!
    HubSpot stands out as a powerful CRM widely embraced in the marketing sphere. One common query that surfaces is how to effectively track HubSpot Forms using Google Tag Manager (GTM). The process is straightforward and adds a valuable tool to your GTM toolkit. We've drawn insights from Clarity Global (formerly 3WhiteHats) and Analytics Mania's Julius Fedorovicius for this technique, ensuring a robust foundation. In our example, we go beyond the basics by extending the code to access form data, providing richer information for our marketing tags. While we specifically use GA4 Event tags in our illustration, this approach can be…
    Written on Sunday, 21 January 2024 19:57
  • How to Filter by IP Address in GA4?
    How to Filter by IP Address in GA4? Introduction Filtering out internal traffic from your GA4 data will insure accuracy in your reporting and analysis.  This guide walks through how to define internal traffic with IP Addresses and then apply this definition to a GA4 Filter.  GA4 is not as easy as the way Univeral Analytics worked (like most GA4 processes).  This article, along with the associated video, will step through this process completely.  If you have any additional questions or comments feel free to asking in the comments below.  New topic questions are always welcome!  When you have setup your IP filters you can be assured of…
    Written on Sunday, 31 December 2023 22:18