• How to track HubSpot Forms in GTM? Supercharged!
    HubSpot stands out as a powerful CRM widely embraced in the marketing sphere. One common query that surfaces is how to effectively track HubSpot Forms using Google Tag Manager (GTM). The process is straightforward and adds a valuable tool to your GTM toolkit. We've drawn insights from Clarity Global (formerly 3WhiteHats) and Analytics Mania's Julius Fedorovicius for this technique, ensuring a robust foundation. In our example, we go beyond the basics by extending the code to access form data, providing richer information for our marketing tags. While we specifically use GA4 Event tags in our illustration, this approach can be…
    Written on Sunday, 21 January 2024 19:57
  • GA4 IP Filters
    GA4 IP Filters   How to Filter by IP Address in GA4? A common process in keeping your GA4 data accurate is removing internal traffic.  The most common way to do that is by filtering out this traffic by IP Address.  This article will step through how to complete this process.   How to Define Internal Traffic using an IP Address? The first step of this process is defining internal traffic using an IP Address.  We will use an example IP Address of 123.456.78.9 - you can find the right IP Address by typing in "What is my IP" in Google search or…
    Written on Sunday, 31 December 2023 22:18
  • Edit GA4 Custom Channel Groups
    Edit GA4 Custom Channel Groups Introduction: Google Analytics 4 (GA4) is the latest version of Google Analytics that offers a more intelligent, flexible, and privacy-focused analytics solution for businesses. GA4 comes with many advanced features that provide a better understanding of user behavior, customer journey, and website performance. One such feature is the ability to edit GA4 channels, which allows you to customize your reports and insights according to your business needs.   What are GA4 Channels? Channels in GA4 refer to the sources of traffic that bring visitors to your website. These channels can be categorized into various types, such as organic search, direct,…
    Written on Saturday, 22 April 2023 19:22