Saturday, 02 March 2024 19:50

Google Analytics 4: The Ultimate UTM Guide

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UTM Tagging Guide Welcome to our comprehensive guide on UTM tags, tailored specifically for digital strategists and marketers who are keen to elevate their analytics game. In this guide, we will dissect the world of UTM parameters to equip you with the knowledge necessary for diligent campaign tracking. Our aim is to enhance your understanding with straightforward explanations and practical advice, all in a professional yet relatable manner. Would love to hear your comments about tips and tricks you have used with using UTM parameters with your marketing. What are UTM Tags? UTM tags, also known as UTM parameters, are simple code snippets added to the end of a URL to track the performance of campaigns and content. UTM, which stands for "Urchin Tracking Module".  This comes from Urchin Software Corporation, which was acquired by Google to become Google Analytics!  These tags enable Google Analytics to capture granular details about…
Sunday, 21 January 2024 19:57

How to track HubSpot Forms in GTM? Supercharged!

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HubSpot stands out as a powerful CRM widely embraced in the marketing sphere. One common query that surfaces is how to effectively track HubSpot Forms using Google Tag Manager (GTM). The process is straightforward and adds a valuable tool to your GTM toolkit. We've drawn insights from Clarity Global (formerly 3WhiteHats) and Analytics Mania's Julius Fedorovicius for this technique, ensuring a robust foundation. In our example, we go beyond the basics by extending the code to access form data, providing richer information for our marketing tags. While we specifically use GA4 Event tags in our illustration, this approach can be extended to various marketing tags like Facebook, TikTok, LinkedIn, and more. However, it's crucial to ensure compliance with organizational privacy policies and legal regulations such as GDPR or CCPA. Implementation Steps Step 1: Create and HTML Tag in GTM Begin by creating an HTML tag in GTM that listens for…
Sunday, 31 December 2023 22:18

How to Filter by IP Address in GA4?

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Introduction Filtering out internal traffic from your GA4 data will insure accuracy in your reporting and analysis.  This guide walks through how to define internal traffic with IP Addresses and then apply this definition to a GA4 Filter.  GA4 is not as easy as the way Univeral Analytics worked (like most GA4 processes).  This article, along with the associated video, will step through this process completely.  If you have any additional questions or comments feel free to asking in the comments below.  New topic questions are always welcome!  When you have setup your IP filters you can be assured of more accurate data without internal traffic from marketers, developers and other internal traffic throwing your analysis off. How to Define Internal Traffic using an IP Address? The first step of this process is defining internal traffic using an IP Address.  We will use an example IP Address of 123.456.78.9 -…

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Saturday, 22 April 2023 19:22

How do you GA4 Custom Channel Groups?

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Introduction Google Analytics 4 (GA4) is the latest version of Google Analytics that offers a more intelligent, flexible, and privacy-focused analytics solution for businesses. GA4 comes with many advanced features that provide a better understanding of user behavior, customer journey, and website performance. One such feature is the ability to edit GA4 channels, which allows you to customize your reports and insights according to your business needs.   What are GA4 Channels? Channels in GA4 refer to the sources of traffic that bring visitors to your website. These channels can be categorized into various types, such as organic search, direct, social, referral, email, and paid search. Each channel has its own set of characteristics and behaviors, which can help you identify the most effective marketing channels for your business.   Why Edit GA4 Channels? Editing GA4 channels can help you gain deeper insights into user behavior and optimize your marketing…

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Wednesday, 09 September 2020 19:15

Google Tag Manager - Introduces Server Side Tagging

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Three Ways Server-Side Tagging Can Help Marketers Succeed In 2023 The release of server-side tagging in Google Tag Manager has a lot of digital marketers talking, and for all the right reasons. For years, marketers have relied on a variety of third-party tech partners to gain deep insights into customer behavior on their websites, sometimes trading such valuable information for slower site performance, questionable security, and misleading data sets. Why should marketers be looking at server-side tag management right now? For starters, privacy safeguards implemented or being implemented in the most popular browsers are quickly making server-side tagging not just an option, but an eventual necessity. Two such examples can be found in Safari’s Intelligent Tracking Prevention (also known as ITP), which has severely restricted third-party cookies, as well as Chrome’s restrictions on third-party cookies that are set to roll out in 2023. These changes amount to a complete overhaul…
Thursday, 23 April 2020 18:30

Remarketing Lists with Google Analytics

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Remarketing Strategy using Google Analytics I first answered this question What is the most successful strategy you used for remarketing using Google analytics? - Quora.  In this article I wanted to provide more detail.  This article will step through the nuts and bolts of creating a remarketing list and we will also dive into the strategy in more detail then was covered in Quora. Creating Remarketing Lists in Google Analytics Google Analytics uses Segments to create remarketing audiences.  So we will talk about building segments - but first let's think about the strategy we want for creating our audiences and then build segments to match.  Remarketing Strategies In marketing we should always be thinking about our audience(s).  And the advantage of web analytics is we learn more about audiences by looking at their behavior on our website and interaction with our marketing channels.  With a well configured Google Analytics implementation we…
GTM Video Tracking using MediaElement.js MediaElement.js is one of the most popular video players around especially with WordPress websites.  Check out the latest player statistics here at Built With. Tracking your video player usage can give you great insight into the videos you are hosting - what topics, creators, length ... of videos people watch.  And how these video views relate to your organization's overall website goals. Before we begin - credit where it is due - David Vallejo at Thyngster wrote an agnostic tracker for JWPlayer.  We are going to use this same agnostic approach to our MediaElement.js tracking.  The beauty of this is that the Tags and Triggers will work for either player.  (For example, when you have a client using both players on a website - or maybe three players!) HTML Code We based this code on David's code for the dataLayer updates and the MediaElement.js API…
Scroll tracking as a useful gauge of your audience and their interest in website content.  GTM scroll tracking is supported with built in triggers and variables.   So it is time to update an old blog article - the twist we will add is custom dimension to track users who scroll through your page quickly (Scanners) who take time to fully read your content (Readers).  How do we tell a scanner from a reader - we pick an approximate time to read - 30 seconds, 60 seconds... and use that in our implementation.  This idea is all based off of Justin Cutroni's great code stored here in Simo Ahava's GitHub - Advanced Content Tracking with Universal Analytics. Scroll Triggers The built in Scroll Depth trigger allows us to track scrolling by percent or by pixel.  (Similar to the YouTube video tracking trigger.)  In this example we have set the value of 25,…
Time to update an old post on tracking YouTube Videos with the built in Google Tag Manager variables and triggers.  Google has made it very easy to track videos when they are embedded on your website. Variables We can start in any order we prefer so let enable the variables first.  First let's configure the built in variables.  We only select the ones we want - it helps a little with performance and there is no need to clutter our workspace with unused variables: The variables we will configure provide this information: Video Provider - in this case it will always be 'youtube' since this is a youtube tracking variable. Video Status - this is the status of our video used by the trigger and available for our tag.  So 'play', 'pause', 'progress', 'complete', 'pause', 'seek', and 'buffer' The 'progress' status is for percent or time progress. 'pause' indicates…
Monday, 02 December 2019 20:12

How to delete Goals in Google Analytics?

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Short Answer - You cannot.  Goals cannot be deleted in Google Analytics.  Well there goes the bounce rate for this article! Before you hit the back button to look for a 'better' answer let's review the options. This might also be a perfect time to review your overall approach to tracking website goals and key performance indicators.  This article from Avinash Kaushik Digital Marketing and Measurement Model will help you think through how to align Google Analytics goals with your overall website and business goals.  Google Analytics Views can have up to 20 Goals.  These goals cannot be deleted but there are steps you can take to make the most of what Google Analytics has to offer.  Let's assume we have a couple goals like this: So what are our options?  Well there are a few things you can do - disable the goals that are no longer useful, create a new view…
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