Hello, everyone! Today’s GA4 Q&A session focuses on understanding conversion rates. If you’re wondering where to find this crucial metric, let’s dive right in. What Is Conversion Rate? Conversion rate is a session-based metric that tells us how effectively our website or app is converting visito... more...
Introduction: UTM parameters are essential tools for digital marketers to track the effectiveness of their campaigns. While Google Analytics 4 (GA4) provides powerful insights, finding the UTM content dimension can be challenging. In this article, we'll guide you through the process of accessing a... more...
Welcome to our comprehensive guide on UTM tags, tailored specifically for digital strategists and marketers who are keen to elevate their analytics game. In this guide, we will dissect the world of UTM parameters to equip you with the knowledge necessary for diligent campaign tracking. Our aim is to... more...
Introduction Filtering out internal traffic from your GA4 data will insure accuracy in your reporting and analysis. This guide walks through how to define internal traffic with IP Addresses and then apply this definition to a GA4 Filter. GA4 is not as easy as the way Universal Analytics worked (... more...
Google Analytics 4 (GA4) is the latest version of Google Analytics that offers a more intelligent, flexible, and privacy-focused analytics solution for businesses. GA4 comes with many advanced features that provide a better understanding of user behavior, customer journey, and website performance. O... more...
What is the most successful strategy you used for remarketing using Google analytics? This article will step through the nuts and bolts of creating a remarketing list and we will also dive into the strategy in more detail. Creating Remarketing Lists in Google Analytics Google Analytics uses Seg... more...
Three Ways Server-Side Tagging Can Help Marketers Succeed The release of server-side tagging in Google Tag Manager has a lot of digital marketers talking, and for all the right reasons. For years, marketers have relied on a variety of third-party tech partners to gain deep insights into customer... more...
MediaElement.js is one of the most popular video players around especially with WordPress websites. Check out the latest player statistics here at Built With. Tracking your video player usage can give you great insight into the videos you are hosting - what topics, creators, length ... of video... more...
This blog outlines an approach to tracking Kaltura videos and audio with Google Tag Manager. Before we dive in credit where it is due, I borrowed heavily from Nicky Yuen's post on YouTube tracking (sorry the link is no longer available), which in turn was initially developed by Stéphane Hamel thank... more...